Skip to content

HsvDesign Web Designs

Local Service Ads vs Google Ads – Which One is Better?

Local service ads vs Google Ads, that is the question… Google has many different services that you can advertise your business through. Let’s say you have a really good website that you think can convert visitors into real leads, but your not ranking high enough on Google… It is typical, if the budget allows, to start to run ads through Google so your business pops up first when certain keywords are searched. We will go over the basics of Google Ads, but if you are wanting more professional help, don’t hesitate to reach out. If you need ANY digital marketing, website design or logo design help, you can contact one of our digital marketing experts in Huntsville, AL by clicking here.

Which one is better? Local Service Ads or Google Ads?

1. What is Google Adwords: Google Adwords is a paid per lead service, which means you set a budgeted cost per lead that your willing to pay and Google basically does the rest. They find the leads for that cost or are below that cost with your budget that you set. Now when you go the route of Google Ads/Adwords, it’s based on a cost-per-click (CPC) formula. This means your charged on every click of your ad, regardless if that ‘click’ turns into a lead or not. You can learn more about our SEO services and pricing.

2. What is Google Guaranteed / Google Local Service Ads: Now with Google Local Ads, when someone clicks on your ad, you don’t actually pay until someone makes a phone call to your business. Some would call this a big advantage of local service ads and prefer this over regular Google Ads.

3. Which one will get you cheaper leads for your money?: It is a very difficult question to answer. It depends on well your account is setup. several factors which include: how well companies or brands compete for the short keywords such as “car repair service”, but a longtail version like “car repair service Orlando FL” or “skincare routine for dry skin” are a couple examples of what you are trying to rank for. These are considered long-tail keywords. They are are much less competitive than regular keywords so if your site is new, you still have a chance to rank.

4. Overall, Google Ads or Google Guaranteed?: If you know how Google works, it is a difficult question to answer. There are several factors that you need to answer: 1) depends on how great your website is. 2) how great your website is 3) your paying for clicks with Google, so CPC depends on how many of those clicks you can convert into leads. 3) local service ads once again, never go to your website, they simply see the listing on Google and the only option for them is to call.

These services can take time to get up and running. Google Ads can be setup within a few days to a few weeks, but in many cases it takes month and even years to optimize your account to get the absolute best performance that you can. We at HsvDesign LLC wish you the best on your advertising journey… Should you get confused or need assistance along the way, don’t hesitate to reach out by contacting us here! Remember that your Google and search engines are an important tool for your business if you implement it right.