If you want a WordPress website that is both user friendly and versatile, your website designer should provide a clean, professional checklist of questions that they should ask you as a client during your video meeting. These cover strategy, design, content, marketing, and logistics, basically all the things you need should be asked so you can avoid surprises later.
1. Business Overview & Goals
We start by getting to know your business and the people you want to reach. This gives us a clear picture of your industry, the services you offer, and what sets you apart from competitors.
From there, we talk through your goals for the website. Maybe you want more leads, online sales, stronger branding, or simply a site that feels more professional and trustworthy. Whatever the goal, it shapes every design choice we make. If you already have a website, we will go over what is not working and what you would like to improve. If this is your first website, we focus on how it can solve real problems and support your business as it grows.
2. Target Audience
3. Website Scope & Features
Next, we define the structure of your website. This includes the pages you know you will need, such as:
- Home
- About
- Services
- Contact
- Blog
- FAQs
We also discuss any special features your website may require, including online booking, eCommerce, membership portals, custom forms, photo or video galleries, chat or SMS integration, and client portals. This helps ensure accurate planning, timelines, and pricing.
At this point we will also clarify whether you will be providing the written content or if you would like copywriting included. You can find our website design services here.
4. Branding and Visual Style
This section is always fun because this is when we can get creative. We kindly ask you send over your logo or logos so that we can for one, add them to your website, but for two, we like to see the type of colors and try and match your website design with your logo colors and font.
We also ask for samples of websites you like and what you like about them. This helps us understand your visual preferences. Just as important, we ask about websites you dislike so we know what to avoid.
If you do not have a logo, you can find out how to get one by clicking here!
5. Domain and Hosting
The technical details section has arrived. Web hosting and a domain are 2 essential parts of a website, but they serve different purposes that you may not know about.
A domain is the address people type in their browser to find your site (like www.youtube.com). It’s just the name, like a sign on the front of a building.
Web hosting is the service that stores all the files, data, and content that make up your website. It’s like the actual building where everything is kept, and the web host ensures that your website is accessible online.
In short: the domain is your website’s address, and hosting is where the website lives.
6. SEO and Marketing
If your website needs to be found on search engines, SEO must be planned early. We discuss whether on-page SEO is included, if you plan to invest in ongoing SEO, and whether blogging functionality is needed.
We also ask about current or future advertising plans so the website can be designed to support paid traffic and lead generation.
7. Content Transfer
Content is often one of the biggest bottlenecks in a website project. Sometimes, we will be done with one of the pages we are working on, but we are waiting on images or text from the client. So, we clarify from the beginning what content you will provide, including photos, videos, written content, and product information for eCommerce sites.
If you do not have professional photos, we can also discuss sourcing high-quality stock imagery.
8. Timeline & Budget
Knowing your timeline and budget upfront helps keep the project running smoothly and avoids any surprises. We’ll ask about your target launch date and the budget range you have in mind. Websites can typically take 3-4 weeks depending on factors.
If it makes sense, we can also explore phased development—launching the site with the essential features first and adding more over time. This approach can make the process more manageable and flexible.
9. Maintenance Post Launch
A website is not a one-time project. We discuss ongoing maintenance, updates, backups, and security after launch. This ensures your site remains fast, secure, and up to date. No one wants a boring, slow website, if you need a website contact one of our website design experts.